Quiet Luxury: The Old Money Look

Quiet Luxury: The Old Money Look

If you’re on TikTok, you might have noticed a new trend taking over the platform: quiet luxury. What is quiet luxury, you ask? Well, it’s a term that describes a style of dressing that is elegant, sophisticated, and understated, without being flashy or ostentatious. It’s about choosing quality over quantity, and investing in timeless pieces that will never go out of style.

Quiet luxury is not a new concept. In fact, it has been around for decades, championed by brands like The Row, Bottega Veneta, and Celine (under Phoebe Philo). These brands are known for their impeccable craftsmanship, minimalist designs, and neutral color palettes. They cater to a clientele that values discretion, refinement, and longevity over trends, logos, and hype.

However, quiet luxury has gained a new popularity and relevance in the past year, thanks to the pandemic and its impact on our lifestyles and values. As we spent more time at home, we craved comfort and simplicity. We also became more conscious of our consumption habits and environmental impact. We realized that we don’t need a lot of clothes to look good or feel happy. We just need a few well-made pieces that can mix and match with ease.

Quiet Luxury: The Rise of TikTokers Using the Quiet Luxury Aesthetic

This is where TikTok comes in. The social media platform has become a source of inspiration and education for many fashion lovers, especially the younger generation. TikTok influencers like @Fabianacristina, @anasyren, and @best.dressed have amassed millions of followers by sharing their outfits, tips, and opinions on fashion. They have also embraced the quiet luxury aesthetic, showing how to style simple pieces like knit dresses, blazers, and jeans in chic and effortless ways.


The Negatives of the aesthetic

It can be seen as a form of elitism or snobbery, as it implies that only those who can afford expensive and high-quality items can achieve this look. It can also create a sense of exclusion or alienation for those who do not share this taste or lifestyle.

So, what does this mean for the future of fashion? Well, it seems that quiet luxury is here to stay. As we emerged from the pandemic and entered a new era of social responsibility and digital connectivity, we seek clothing that is versatile, durable, and meaningful. Consumers also look to TikTok as a source of inspiration and information on how to dress well without compromising values or  budget.


If you want to join the quiet luxury movement, here are some tips on how to achieve the look:

• Start with the basics: Invest in a few high-quality pieces that can serve as the foundation of your wardrobe. Think classic coats, blazers, sweaters, shirts, trousers, skirts, and dresses in neutral colors like black, white, beige, navy, or gray.

• Add some personality: Spice up your outfits with some accessories that reflect your style and mood. Think jewelry, scarves, hats, belts, bags, or shoes in interesting shapes or colors. You can also play with textures or prints to add some contrast or dimension to your look.

• Keep it simple: Don’t overdo it with too many layers or items. Remember that less is more when it comes to quiet luxury. Aim for a clean and streamlined silhouette that flatters your body and enhances your features.

• Be confident: The most important thing about quiet luxury is not what you wear but how you wear it. Carry yourself with confidence and grace. Smile and enjoy yourself. Remember that you are wearing clothes that make you feel good and look good.

Quiet luxury is not just a trend but a lifestyle. It’s about finding beauty in simplicity and quality in everything you do. It’s about being mindful of your choices and their consequences. It’s about expressing yourself without shouting or showing off.

Are you ready to embrace quiet luxury? Let us know in the comments below!

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