Love island winter edition hit our screens this January. The show have ITV it’s best ratings for January and February with an average 3.1m viewers. Despite the ratings success the decision has been made to cancel winter love island.
Kevin Lygo, Director of Television at ITV, said:
‘We are very sorry for fans of the show but making it safely is our prime concern and Love Island will be back stronger than ever in 2021. In the meantime Love Island fans can still enjoy all six series of Love Island on BritBox.’
Love Island Winter Edition Cancelled
Host Laura Whitmore commented on the news via her twitter.
She tweeted: ‘Like with a lot of things because of restrictions with travel, social distancing and unable to plan ahead, Love Island is postponed until 2021.
‘Great news is that there have been more applications then any other series! Next year is going to be BIG. Stay safe.’
It rumoured that this year’s winter contestants have failed to capitalise off the show due to the COVID pandemic.
2019 Summer love island contestant have been able to secure very lucrative deals. Amber received a record breaking deal for her collaboration with online clothing boutique misspap, earning an alleged 1mill!.
ITV have opted to air the 2018 Australian version of love island in place of the original. Hopefully by the time love island returns to out screens, there will still be interest. Hopefully the format will be re vamped and audiences will get va more authentic viewing experience. The producers have a long time to consider their demographic and cast the series accordingly. If not the show may face the same Controversy its had to deal with since returning to our screens in 2015.