Love Island UK: Who’s making the most money?
Love Island UK: Who’s making the most money?
Love IslandUK is not only a popular reality TV show that features attractive singles looking for love, but also a launching pad for lucrative careers in the fashion and beauty industry. Many of the contestants who leave the villa end up signing huge deals with brands that want to capitalize on their fame and influence. Some of these deals are worth millions of pounds and make the islanders richer than they ever dreamed of. Here are some of the most successful Love Island UK stars and their brand deals:
Ekin-Su Cülcüloğlu was the winner of Love Island UK 2022, along with her partner Davide Sanclimenti. She also won the hearts of many viewers with her stunning looks and bubbly personality. Ekin-Su has signed what is reported to be the biggest fashion deal in Love Island history, worth seven figures.
She was the new face of Oh Polly, a fast-growing online fashion brand that she wore over 30 times during her time in the villa.
The oh Polly deal unfortunately came to an abrupt end earlier this year.
Ekin-Su has said that she chose to work with Oh Polly because it aligned with her values of sustainability, although the brand has been rated as “we avoid” by Good on You, a website that evaluates brands based on their ethical and environmental practices1. Ekin-Su has also launched her own clothing line called Ekin-Su Official, which features dresses, tops, skirts and accessories inspired by her style3. She is estimated to be worth £1.6 million in such a short amount of time3.
Tasha Ghouri was one of the most popular contestants of Love Island UK 2022, despite not making it to the final. She impressed viewers with her pre-loved wardrobe, which she sourced from eBay, the sponsor of the show that year. Tasha has become eBay UK’s first ever pre-loved ambassador, a groundbreaking partnership that promotes secondhand fashion as a way to reduce environmental impact and express one’s personality. She has said that she has always bought secondhand for her wardrobe and that partnering with eBay was a dream come true. Tasha has also secured a six-figure deal with L’Oreal as a UK ambassador for the beauty brand. She has also collaborated with Simmi Shoes London, a footwear brand that offers affordable and trendy shoes for women.
Molly-Mae Hague was the runner-up of Love Island UK 2019, along with her boyfriend Tommy Fury. She was already an influencer before entering the villa, but her fame skyrocketed after the show. Molly-Mae has signed a £500,000 deal with Pretty Little Thing, one of the biggest online fashion retailers in the UK. She has also become the creative director of the brand, a role that gives her more control over the design and marketing of the products. Molly-Mae has also launched her own range of tanning products called Filter by Molly-Mae, which has been praised by fans and celebrities alike. She has also invested in property and bought a £1.3 million apartment in Manchester with Tommy Fury. Molly-Mae is estimated to be worth £2 million.
Other notable deals
Other Love Island UK contestants who have scored impressive deals include:
- Paige Turley, who won Love Island UK 2020 with Finn Tapp. She has signed a £600,000 deal with In The Style, another online fashion brand that caters to young women. She has also released her own music single called Movin’ Too Fast, which reached number one on iTunes.
- Adam Collard, who appeared on Love Island UK 2018. He has signed a £305,000 deal with Boohoo Man, a menswear brand that offers trendy and affordable clothing for men. He has also launched his own fitness app called Sculpt, which provides personalized workouts and nutrition plans for users.
- Amber Gill, who won Love Island UK 2019 with Greg O’Shea. She signed a £1 million deal with Miss Pap, another online fashion retailer that specializes in dresses, jumpsuits etc. She has also become a brand ambassador for Motions Hair, a haircare brand that caters to women of color.
Love Island UK is not only a source of entertainment, but also a platform for business opportunities. Many of the contestants who leave the show end up making more money than they ever imagined. Partly thanks to their popularity and influence. Some of these deals are worth millions and make the islanders some of the richest reality stars in the UK. Whether it’s fashion, beauty or fitness, there is a brand deal for every islander who wants to cash in.
Love Island UK: Who’s making the most money after the show?