Love Island UK: Who’s making the most money?

Love Island UK: Who’s making the most money?

Love IslandUK is not only a popular reality TV show that features attractive singles looking for love, but also a launching pad for lucrative careers in the fashion and beauty industry. Many of the contestants who leave the villa end up signing huge deals with brands that want to capitalize on their fame and influence. Some of these deals are worth millions of pounds and make the islanders richer than they ever dreamed of. Here are some of the most successful Love Island UK stars and their brand deals:

Ekin-Su Cülcüloğlu

Ekin-Su Cülcüloğlu was the winner of Love Island UK 2022, along with her partner Davide Sanclimenti. She also won the hearts of many viewers with her stunning looks and bubbly personality. Ekin-Su has signed what is reported to be the biggest fashion deal in Love Island history, worth seven figures.

She was the new face of Oh Polly, a fast-growing online fashion brand that she wore over 30 times during her time in the villa.

The oh Polly deal unfortunately came to an abrupt end earlier this year.

Ekin-Su has said that she chose to work with Oh Polly because it aligned with her values of sustainability, although the brand has been rated as “we avoid” by Good on You, a website that evaluates brands based on their ethical and environmental practices1Ekin-Su has also launched her own clothing line called Ekin-Su Official, which features dresses, tops, skirts and accessories inspired by her style3She is estimated to be worth £1.6 million in such a short amount of time3.

Tasha Ghouri

Tasha Ghouri was one of the most popular contestants of Love Island UK 2022, despite not making it to the final. She impressed viewers with her pre-loved wardrobe, which she sourced from eBay, the sponsor of the show that year. Tasha has become eBay UK’s first ever pre-loved ambassador, a groundbreaking partnership that promotes secondhand fashion as a way to reduce environmental impact and express one’s personality. She has said that she has always bought secondhand for her wardrobe and that partnering with eBay was a dream come trueTasha has also secured a six-figure deal with L’Oreal as a UK ambassador for the beauty brandShe has also collaborated with Simmi Shoes London, a footwear brand that offers affordable and trendy shoes for women.

Molly-Mae Hague

Molly-Mae Hague was the runner-up of Love Island UK 2019, along with her boyfriend Tommy Fury. She was already an influencer before entering the villa, but her fame skyrocketed after the show. Molly-Mae has signed a £500,000 deal with Pretty Little Thing, one of the biggest online fashion retailers in the UK. She has also become the creative director of the brand, a role that gives her more control over the design and marketing of the productsMolly-Mae has also launched her own range of tanning products called Filter by Molly-Mae, which has been praised by fans and celebrities alikeShe has also invested in property and bought a £1.3 million apartment in Manchester with Tommy FuryMolly-Mae is estimated to be worth £2 million.

Other notable deals

Other Love Island UK contestants who have scored impressive deals include:


Love Island UK is not only a source of entertainment, but also a platform for business opportunities. Many of the contestants who leave the show end up making more money than they ever imagined. Partly thanks to their popularity and influence. Some of these deals are worth millions and make the islanders some of the richest reality stars in the UK. Whether it’s fashion, beauty or fitness, there is a brand deal for every islander who wants to cash in.

Love Island UK: Who’s making the most money after the show?