Instagram is one the biggest social media platforms around at the moment. It’s no surprise that businesses are starting to take notice. If your a follower of the beauty blogging world you may have noticed the ever growing influencer trips, arranged by brands. Influencer trips are sometimes extravagant holidays and getaways where brands foot the bill. Is easy to see these trips and decide ‘I want a piece of that pie’. But how do you boost your Instagram to get on the PR radar? I have listed a few helpful tips for consideration.
Instagram Social media boost
Make sure your bio is complete. Include relevant keywords and hashtags, and a link back to your site. Above all, don’t be spammy; this is a guarantee that no one who reads your profile will follow you!
Use calls to action in your photo captions. Get your followers engaged by asking them to take further action (e.g., “Let me know what you think in the comments”). Use the word ‘comment’ in your captions. Some research suggests these get significantly more comments than those without.
Like hundreds of random pictures from people in your target audience. For example like as many posts of similar relevance to your own. Usually those profiles will like back in return.
Hold a contest on Instagram. One of the easiest ways to do this is to post an image promoting the contest and then ask people to like it in order to enter.
Promote your Instagram account on your other social media accounts and profiles. Tell people what they can expect once they’re following you (e.g., behind-the-scenes photos, sneak peeks, coupons, etc.)
Content is key
The first thing to do is take some high quality pictures- enough to post one a day minimum but aim for three a day to gain followers faster.
Find out what your followers are interested in
Do question games on your story for this or see which of your posts do better than others. Your following will start to build if they see a consistent feed of beautiful photos for example.
The aesthetic of your page
Choose a theme for your page or use the same filter on all your images.This way your followers and brands know what kind of content you produce and know what they will receive by following you. Having a feed with a consistent theme running through, where you publish at a consistent pace, can have just as much of an impact in growing a following.
I bet you hear all about how hastags help grow accounts and it’s totally true.
Choose as many relevant hashtags as you are able to add (the maximum allowed is 30) and write them in the first comment. Don’t write them in your caption as so many users make the mistake of doing as otherwise your caption will look cluttered.
Make sure your bio is complete.
Include relevant keywords and hashtags, and a link back to your site. Above all, don’t be spammy; this is a guarantee that no one who reads your profile will follow you!