5 Epic Fails in the Kardashian Business Empire
5 Epic Fails in the Kardashian Business Empire
The Kardashian brand has become one of the most recognizable names in entertainment, fashion and beauty. As a business empire, the family have achieved success across various industries including television production, apparel lines and digital products. However, there have been some epic fails that they have encountered along the way; from their pre-paid debit card to Kimoji’s failure to launch on Android phones. This article looks at five of these failed Kardashian Business Empire ventures and what we can learn from them about running a successful business.
Kardashian Kard
What is the Kardashian Kard? The Kardashian Kard was a prepaid debit card launched in 2010 by sisters Kim, Kourtney and Khloe Kardashian. It was designed to target teens and young adults who were too young or didn’t have the credit score necessary to obtain a traditional bank account. The card cost $ 99 for two cards (one for each sister) and offered an array of features such as online banking, free text alerts and access to exclusive discounts at retailers like Sephora, Bloomingdales and Neiman Marcus.
By June 2011, after just 8 months since its launch, Bancorp Bank had suspended sales of all prepaid cards bearing celebrity endorsements including those belonging to Britney Spears and Justin Bieber as well as the Kardashians’ own product line-up; citing concerns over “the lack of safeguards against irresponsible marketing practices”.
Kardashian Kollection
The Kardashian Kollection was a joint venture between the famous Kardashian sisters, Kim, Khloe and Kourtney. It included an array of fashion-forward apparel, accessories and home goods that were sold at Sears stores across the United States. Unfortunately, despite high hopes it didn’t become the success story they envisioned when it launched in
The collection failed to gain traction with consumers due to its lack of originality and quality issues on some items causing customers to opt for cheaper alternatives instead.
In addition to this, there have been reports of poor marketing strategies employed by both Sears and the Kardashians. Which further alienated potential buyers from purchasing any products from their line. This includes limited advertising campaigns on TV networks such as E! Entertainment Television or other social media platforms. No celebrity endorsements outside of those already associated with them. As well as not investing enough money into product development. All these factors combined resulted in low sales figures which eventually led to its discontinuation just two years after launch.
Kris Jenner’s Short-Lived Talk Show
Kris Jenner’s short-lived talk show was a daytime television program that aired on Fox in
Hosted by momager Kris, it included celebrity interviews and segments on lifestyle topics such as fashion, beauty and pop culture. The show was widely promoted upon its launch but failed to gain traction.
In addition, ratings were affected by poor scheduling decisions from Fox which saw the show air at different times throughout its run. This made it difficult for fans to stay up to date with new episodes. Therefore, leading many to lose interest halfway through season one. As a result, Kris Jenner’s Talk Show became one of the most high profile cancellations in recent years after only six months on air. Proving that even those with star power can struggle when launching their own shows without proper planning or experience.
Kendall & Kylie’s Apparel Line
Kendall and Kylie Jenner are two of the most recognizable faces of the Kardashian-Jenner family. In 2015, they launched their own apparel line which was sold exclusively at Pac Sun stores across America. The range included a selection of casual wear with an emphasis on streetwear style. However, it failed to resonate with customers due to its lack of originality and overpriced items that were not in line with what teens wanted at the time.
Kimoji
The sisters attempted to revive interest in their brand by launching Kimoji. An app that featured emojis inspired by Kim Kardashian’s iconic looks including her signature looks. Unfortunately, this too did not gain traction as planned since it wasn’t compatible with Android devices which made up a large portion of smartphone users at the time.
In conclusion, it’s clear that there are valuable lessons to be learned from the failures of these ventures. From poor marketing strategies and lack of originality in product design. To incompatibility issues with apps and overpriced items, all of which resulted in a failure to gain traction amongst customers.
5 Epic Fails in the Kardashian Business Empire
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